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Furman University Sales Academy

Furman University Sales Academy

The Furman University Sales Academy is a unique collaboration between the Furman Advantage Intern Programs and ONE FURMAN TIX to provide the opportunity for Furman students to proactively increase the attendance at Paladin athletic events, and to generate new business for the Athletic Department. The Sales Academy provides students with the training and best practices that are used by Major College, NFL and NBA teams, which helps graduating Furman students to make a much smoother and more successful transition to working in pro or college sports. The Sales Academy goal is to increase the number of professional and college sports organizations that are seeking to hire new personnel, to look to the Furman University Sales Academy for qualified candidates because our graduates will have experience that's equivalent to the positions they seek to fill.

Intern Positions to be offered:

Inside Season Ticket and Group Sales for Furman Paladin Football, Men’s and Women’s Basketball and Baseball.

Our ticket sales curriculum is The Ultimate Tool Kit For How To Sell The Last Seat In The House, written by Steve DeLay and John Spoelstra.

Interns will be taught the proper and professional aspects of salesmanship and will have the opportunity to solicit season ticket holders from the Upstate business community during a predetermined schedule of time during the working day. Interns will also call on church, youth, social and business groups to solicit group ticket sales. Interns will spend the first 15 hours of their internship learning the proper phone etiquette and techniques to assist them in reaching a decision maker. Interns will be sending emails and direct customers to our web ticket page and online reservation system to execute transactions. Sales will be solicited from current and prior Furman contacts and from the Upstate community. The ability to use the telephone to sell and ask for orders is the number one skill set that college and pro ticket organizations are looking to hire. 

Every 2 weeks we will bring all the interns together for a time of Q and A with a business person from the community that is working in one of the professions of commercial media, college or professional athletic sales and web design.

Speakers scheduled for this year:

Steve DeLay - Co-Author of The Ultimate Tool Kit For How To Sell The Last Seat In The House.

Phil Huebner - Vice President, Ticket Sales & Operations - Minnesota Vikings Football, LLC (NFL) - Furman Parent -  Conference Call and Campus Visit

Ben Milson-Director of Ticketing-Tampa Bay Buccaneers (NFL) Conference call

Kelly Schutz-Furman ’10- Communications Manager-Seattle Sounders FC

Matt Johnson - Director of Tickets Sales - Baylor University

John Humphries - President, WYFF-4 Greenville , S.C.

Carrie Neville - Director of Ticketing & Fan Development, Cleveland State University - President, National Association of Athletic Ticket Sales and Operations (NAATSO)

Erin Dunn - Director of Sales, Providence College - 2nd Vice President, National Association of Athletic Ticket Sales and Operations (NAATSO)


In each sales area, interns will be required to produce a product and a written report of their activities during the prior week. Interns will be expected to work for 15 hours per week during the fall term. Interns will receive one-hour class credit upon satisfactory completion of the internship requirements (If pursuing class credit.).

For information about internships, please contact Dwight Covington, Director of Athletic Ticket Sales at 864-607-5148 or dwight.covington@furman.edu